The general idea behind every business is to find the right target market and create a demand for your product. However, in the gaming industry, the average customer base can vary drastically, encompassing students, adults, avid gamers, and regular users. This can make it difficult to tie down a specific audience to market to. At REDMAGIC, our main goal has always been to establish unrivaled gaming experiences that ensure gameplay without limits, and that means adapting to a dynamic market wherever we can.
Today, we’ll be looking at how REDMAGIC invests in the expectations and demands of every market sector, ensuring that our customer base is as diverse and strategic as our product range. At REDMAGIC, we built more than gaming gear; we built a community, and that means constant innovation, introspection, and evolution. Over the years, we’ve amassed markets in over 60 countries and regions around the world while building a solid reputation as a gaming company that puts our fans first. Now, let’s look at how we’ve managed to create such an expanding fanbase.
Engage the Arena
Naturally, the main pull of REDMAGIC devices is the fact that they are world-class gaming beasts. Our collection of gaming smartphones, tablets, and accessories amplifies and elevates every game you play. With immersive displays, pioneering cooling systems, and an array of gamer-centric features and fittings, REDMAGIC crafted the ideal platform for avid gamers who value the power of an elite setup. Armed with our Game Space hub, players can effortlessly monitor and customize performance specs while reducing distractions and actively improving their gameplay.
In fact, the upgraded Game Space in the 11 Pro, combined with our new RedCore R4 gaming chip and Energy Cube 3.0 system, allows you to streamline and optimize performance and cooling by powering up customizable in-game effects, ensuring Qualcomm-driven 2K super-resolution for smoother visuals, and providing intelligent power management to extend battery life while keeping the device cool during intense sessions.
All these features expand our domain to include an array of competitive gamers, Esports players, and streamers who need advanced gaming devices and settings to keep up with demanding gaming titles and extended usage.
Staying Tech Savvy
The next portion of smartphone users that REDMAGIC appeals to can be cornered off as the tech enthusiasts of the world. With over 3,600 patents and recognition from top names in the industry, REDMAGIC has cemented itself as a pioneer in the market. Starting in 2018 with the first mobile smartphone cooling system, to where we are today, releasing the industry’s first mass-produced, liquid-cooled smartphone, we’ve been consistently breaking boundaries and stirring headlines.
With award-winning innovation and a growing global community, REDMAGIC is built for people who want more from their devices, that is, more performance, more control, and more ways to play. We don’t just make gaming devices. We create technology designed to keep up with how gamers and everyday users actually live, compete, and connect.
Accessibility Made Easy
More than simply creating great products, we aspire to create better communities. This means adapting our sales models to accommodate every budget and lifestyle. At REDMAGIC, we believe that gaming should be accessible to everyone. This is what sparked the beginning of our Air Series, culminating recently with the launch of our lightweight powerhouse, the REDMAGIC 11 Air.
REDMAGIC ensures accessibility by crafting lightweight, affordable, and easy-to-use devices. Apart from our dedicated Air range, all of our devices are marked down to reasonable prices and appeal to the younger generation. From students to the majority of streamers, the youth are the backbone of the gaming community in many ways. This is why we push to maintain the same high-performance specs you love, while cutting costs where we can.
Apart from accessibility from a pricing perspective, REDMAGIC devices are also uniquely built to give you the best of both worlds, whether you’re a hardcore gamer or a regular smartphone user. REDMAGIC devices work perfectly as daily drivers, offering you all the latest and greatest features you’d expect from a top-tier smartphone, regardless of your gaming experience.
Our Golden Values
On the other end of the spectrum, we also try to appeal to a more illustrious crowd with our dazzling Golden Saga editions. Draped in gold and silver, these limited-edition releases are crafted for collectors of fine things, embodying a legacy in motion for REDMAGIC and offering an elite experience that meets both practical and aesthetic demands.
More than just a pretty face, our Golden Saga releases use gold to actively improve performance and cooling efficiency, upping the ante and providing an innovative and prestigious design that amplifies status, luxury, and gameplay. Our new 11 Pro Golden Saga gaming smartphone and Astra Golden Saga tablet embody the ideals of elegance without compromising on performance.
A Merchant for Every Traveler
To match a dynamic audience, you need to be as dynamic as they are. This is why REDMAGIC devices are specifically suited for travelers, commuters, and gaming on the go. Each device is carved with compact portability in mind to ensure that you can truly put the mobile in mobile gaming.
Apart from the general design choices to maintain a lightweight and sleek frame, our devices also come equipped with larger batteries to last longer on the move and expanded connectivity options to always keep you in touch. No matter where you are or what you’re doing, REDMAGIC has a device that can easily meet your needs.
Shooting for the Stars
At REDMAGIC, we rely heavily on our community as we innovate and elevate our products and brand. This allows us to adapt in ways that suit your needs, while maintaining our cutting-edge. Ultimately, we hope to expand and amplify our voice on a global scale, reaching new audiences and accomplishing our main goal of making mobile gaming a universally accessible and incredible experience.
